Every feature starts with a reason — but not all of them are clear.
This section helps you define why a feature should exist by connecting the user problem with real business impact. Instead of vague intentions, you’ll create a focused objective that guides design and development decisions from the start.

A feature is only as strong as the understanding of who it’s built for.
This section helps you identify the real user behind the feature — their context, motivations, and pain points — so you can design for actual behavior, not assumptions.
